

Why Tracey needed rebranding
• Harmony Wellness and Beauty
Tracey ran a small reflexology and holistic beauty therapy business from rented rooms in the back of a store in the main street of town. Business came mostly through word-of-mouth. While new clients were slow to make an appearance, Tracey’s existing clients moved on due to her successful treatments.
The regular clients Tracey did have said they returned for the calming atmosphere and stress relief they obtained from her work. After giving it some consideration, Tracey decided that she could provide an even more tranquil atmosphere at her home surrounded by garden and bushland if she converted part of her house into a clinic.
Her main concern, no longer being on the main street, how would new clients find her while tucked away on the outskirts of town?
