Elizabeth is a mother of four
…and has worked as a successful finance broker for many years. When Elizabeth decided to start her own finance business she approached Imageworx to create her new branding. Step one was to hold a discovery meeting to learn about the business’ needs and goals. The business and domain name had already been decided so I went to work on designing an easily recognisable brand image which could be used across a broad range of livery and promotional items.
Imageworx has over 20 years experience in supplying all kinds of print. In this case, Elizabeth asked for a quick turn-around and my suppliers rushed them through so she had her cards in two working days.
Key to generating customer leads is an online presence. A website is just one part of an overall strategy for achieving successful lead generation that turns inquirers into customers. My proposal was for a Content Management System which integrated the website blogs, landing pages and lead magnets with Social Media and search engines such as Google and Bing. Simply put, we target people who want loans by offering something of value for free. When they get it we capture their email. Elizabeth can grow her database of email leads by varying the offer to fine-tune the process for a better return on investment.
The branding was designed to work over a broad range of livery and promotional material. Elizabeth is community minded and has sponsored the local AFL footy team by supplying the guernseys. Her new branding looks great on the shirts.
