Branding a finance business with a website

By October 12, 2020October 16th, 2020Case Study
Finders Finance Vehicle
finders finance website screen shots

Elizabeth is a mother of four

finders finance logo

…and has worked as a successful finance broker for many years. When Elizabeth decided to start her own finance business she approached Imageworx to create her new branding. Step one was to hold a discovery meeting to learn about the business’ needs and goals. The business and domain name had already been decided so I went to work on designing an easily recognisable brand image which could be used across a broad range of livery and promotional items.

stack of business cards

Imageworx has over 20 years experience in supplying all kinds of print. In this case, Elizabeth asked for a quick turn-around and my suppliers rushed them through so she had her cards in two working days.

Key to generating customer leads is an online presence. A website is just one part of an overall strategy for achieving successful lead generation that turns inquirers into customers. My proposal was for a Content Management System which integrated the website blogs, landing pages and lead magnets with Social Media and search engines such as Google and Bing. Simply put, we target people who want loans by offering something of value for free. When they get it we capture their email. Elizabeth can grow her database of email leads by varying the offer to fine-tune the process for a better return on investment.

The branding was designed to work over a broad range of livery and promotional material. Elizabeth is community minded and has sponsored the local AFL footy team by supplying the guernseys. Her new branding looks great on the shirts.

football guernsey
finders finance car signage

The new branding for Finders Finance works well on Elizabeth’s vehicle. Imageworx has worked hand in hand with signwriters for decades and can supply production ready artwork which saves the signwriter’s time and effort which makes for a quicker turn-around.

Elizabeth is pleased with her business branding and the process in which it was supplied. Is your business ready for a new makeover? Imageworx will give you a return on your investment and make your business look good. Why not try my proven strategy for generating leads.


Mark Christian Shaw is a WordPress consultant who helps his customers communicate with their customers to sell more products and service.
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